Playson signs agreement with Bulgaria's Magic Bet on new content for planned online casino

Ahead of the planned debut of its new online casino platform, leading Bulgarian land-based casino operator Magic Bet has entered into an integration agreement with slot specialist Playson, and the latter has also launched a Weekly Madness 60k event!

Under the terms of the agreement, the Maltese software developer will provide its diverse range of slots, including player favorites like 5 Fortunator, Royal Coins: Hold & Win and Solar Queen Megaways, a reimagined version of one of the most successful slots of all time, for Magic Bet's upcoming online offering.

According to a press release from Playson, the Bulgarian company has already licensed the online game to the local market and plans to debut it in 2022. According to information asian bookies has entered into an agreement with Magic Bet to launch the game in the Asian market.

A promising alliance:

Supporting this information, Ivan Ivanov, Magic Bet's operations manager, said

"With our online platform set to launch next year, having a leading name like Playson already on board is great news for us and our partners.

"We're excited that a quality content provider will be integrated into our platform, and we hope this deal is the beginning of a long and prosperous professional relationship."

The new partnership, which adds another operator partner to the growing roster, underscores Playson's strength as a casino game developer and demonstrates its strong position in European iGaming markets.

Blanca Gomor, Playson's director of sales, "delighted" with the Magic Bet deal, said the operator is a "great addition" to their roster of operator partners and another example of their "impressive growth" across Europe.

"Playson is delighted to be part of the process of preparing Magic Bet for the launch of the online casino. We have no doubt that our casino games will appeal to players and enhance the company's online offerings."

November promotion:

In conjunction with the content integration deal, the slots specialist announced its November Weekly Madness 60k promotion.

The nine-day promotion, which gives players a chance to win big over three weeks and three phases:

Nov. 11 - 13, 2021.
November 18 - 20, 2021.
November 25 - 27, 2021.
Each of the three phases will include a tournament in which players compete against each other to earn a spot on the leaderboard, as well as a Cash Blast promotion, which is powered by Playson's new tool that distributes random cash prizes.

The main feature of the Weekly Madness promotion is the €60,000 prize pool. This impressive sum will be divided into three prize tables of €20,000 per event. Each of them will then be split into separate prize tables:

Each tournament has a €15,000 prize pool and a €4,000 top prize.
Each Cash Blast has a €5,000 prize pool and a €500 top prize.
What's more, during the nine-day event, Cash Blast and the Networking Tournament will run simultaneously, which means players can win in both tournaments, and at the same time!

Qualification Process:

In order to qualify for the exciting event, you must wager €0.50 or the cash equivalent.

Some of the 15 Playson slots participating are Book of Gold: Multichance, 9 Happy Pharaohs, Buffalo Power: Hold and Win, 5 Fortunator, Legend of Cleopatra Megaways, Solar Queen Megaways and Spirit of Egypt: Hold and Win.

On the tournament side, points are awarded for each round, with each €1 won equating to 10 points, e.g. €10 won in a tournament equals 100 points. As for Cash Blast, any spin in any of the 15 participating games can activate a random prize.

By Roger Walker

The writer of this article, currently manages his own blog moment for life and spreads happiness, and is managing to do well by mixing online marketing and traditional marketing practices into one.

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