Banner ads are displayed on websites and are designed to encourage visitors to click on them to view a business’s products or services. When using the internet, we often see sites that are saturated with advertising, with many ads either going unnoticed or ignored. How do you get your banner ads to stand out from the competition? Here are some great design tips to encourage visitors to click on your ads.

Use high-quality images

Let’s face it, no one is going to click on an ad that looks blurry or has low-quality images or graphics. When designing your ad, go for high-resolution visuals that look crisp. You may be designing banner ads of different sizes, so ensure all images retain their quality whether scaled up or down.

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Interactive ads

To stand out from the crowd, think about how you can encourage people to be more engaged with your ad. An example is HTML5 banners, which use animation, video and other interactive elements to make them fun and interesting. Great HTML5 banners can be created by agencies such as

Colour choice

To make ads that people can quickly associate with your brand, use the same colours in your ads that you use for your branding. The colours you use in your logo and website should also be reflected in your ads, making them recognisable and creating a cohesive experience for your visitors. As discussed by Forbes colours have a psychological influence over people. Some colours may make people more likely to take action than others, so try to incorporate these into your ads.

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Always include a call-to-action (CTA) in your ads to tell people what action they should take after viewing them; for example, bold instructions to ‘click now’ or ‘obtain a quote’ will see a higher response than ads with no CTA.

If your banner ads are not performing, it is time to make some changes. A fresh design using these tips is sure to help you create more effective ads that bring the results you need.

By Roger Walker

The writer of this article, currently manages his own blog moment for life and spreads happiness, and is managing to do well by mixing online marketing and traditional marketing practices into one.

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