If you are not sure why PDF material no longer gets attention, it’s probably because it’s outdated.
PDF files do not fit on different devices
The biggest problem with PDFs is that they are not as legible on different devices. Because of their layout, viewing them on a smaller screen surely will require users to zoom in and out.
Print magazines usually use portrait orientation, whereas a computer screen uses a landscape. PDF files are rarely legible on a phone without zooming in. This interferes with the experience of your reading audience.
If you want to give your target group a good experience on any screen, then use something responsive. For details on PDF to Excel conversion, find out How to convert pdf to excel here.
They are not universally accessible
Do you open a PDF file in your browser only to see an error message?
If the answer is yes, you may be experiencing Dynamic XFA PDFs. This format is not compatible with browsers such as Safari, Chrome or Firefox and needs readers to download Adobe Acrobat – an additional hurdle for your audience. Despite PDFs being designed for people to use in the operating system, they exist in a variety of formats that most people are not aware and thus, do not work universally as intended.
With most browsable PDFs the output produced 90% of the time is in Flash. Unfortunately, Flash is not supported on most devices anymore and will be completely removed in 2020. Frequent browser updates will make your PDF inaccessible, especially for those who do not have access to the new software or tools to view your content.