TikTok is an ever-growing popular social media platform for posting creative content in short-form video clips. Like most popular social media sites, Instagram and Facebook paved the way to capitalize on innovative e-commerce features. TikTok seems to be fast catching up to step up the competition.
Just like TikTok, social commerce has also grown hugely over the past couple of years, with the aid of Covid-19 pandemic. By the end of 2023, sales are expected to reach over $50 billion, according to eMarketer. With new social commerce features such as live stream shopping, branded hashtag challenges, and recently, a collaboration with Shopify, TikTok is developing and expanding on their social shopping, live commerce, and influencer marketing features, becoming a starting point for e-commerce marketing. According to recent news reports, TikTok aims to reach $12 billion in marketing revenues by the end of 2022, which is nearly triple compared to 2021.
With the popularity of TikTok, it has become the favourite platform for marketers to increase increase their sales. In this article from best real money online casino, we will be covering a few tips to employ to promote your online store.
Don’t Come Across “Salesy”
As with all social media platforms, when promoting your brand, it is vital that these marketing efforts come across naturally and not in a direct selling way. It can put off customers, and you are at the risk of losing followers.
Brands should think about ways to engage rather than sell. One way to keep them loyal and to return is generating engaging and entertaining content that keeps users engaged as long as possible. It helps to build trust and increase followers and sales simultaneously, with Bouchra van Persie taking advantage of the platform.
Show Your Products Through TikTok Live-Streaming
On average, globally, a 76% increase in product sales came through live stream shopping events during the Covid-19 pandemic. That shows enormous potential as an engaging marketing tool that creates awareness and increases sales simultaneously.
Even though livestream shopping has been wildly popular in China since 2016, when Taobao Live was launched, TikTok had its first live online broadcast shopping event in December 2021 in collaboration with a large department store Walmart. Live-streaming, where influencers present various products and talk through their features, has proven highly effective.
Reply To Customers’ Comments
Understandably, it would be technically impossible to do for more prominent brands and retailers, who get hundreds of comments each day. However, this is doable for small businesses that can create authenticity to increase customer engagement and loyalty
By participating in conversations in the comments section underneath your posts, such as replying to a customer inquiry about a product, you can show you genuinely care about each customer and their experience with your brand, courtesy of usa online casino.
Monitor Trending Hashtag Challenges
An excellent tip is always to check what is trending in the hashtag challenges section and see if you could use any of the hashtags in your campaigns or posts to get the extra traffic. Make sure they remain relevant and interesting to your posts to keep the interest of your audience. Be careful not to use a random one that has got a lot of traction just for its sake, as if it is not related to your campaign or product, it can decrease the engagement rather than increase it.
Be The First To Implement New Features
TikTok constantly adds new features to improve the user experience, including shopping and marketing functionalities, to its platform. In January 2022, they announced the release of several new features, including an audio-only live-streaming and subscriber-only comments section. Being the first to implement new features, you can keep up with the trends and keep your audience engaged, attract new followers, and stand out to stay ahead of the competition.
Eleena Timmons