Basic marketing terms

Map Pack / Local Pack is a section of Google search results pages that presents the companies listed on the local map. Google will display a list of the physical locations they consider most relevant to the keyword search query.
Marketing automation is software focused on the definition, planning, segmentation and tracking of marketing campaigns. This technology automates repetitive tasks such as emails, social media posts, and website activities.
Meatspace is the physical world as opposed to the virtual "Internet world".
Meta description is a description in the search results that summarizes the content of a web page. This fragment describes the content of the page for users and search engines. If it is not compiled by the owner of the website, the search engine will compile it from the first lines of text on the page.
Modules are a piece of software (for example, templates, functions) that can be combined with other modules to create more complex software that will be used when creating your website. Think of modules as lego pieces!


Nofollow is a directive used to tell search engines not to click on a specific link or links on a web page or to count the link in their PageRank.
Noindex is a directive used to tell search engines not to include this particular page in their list of search results. You usually use noindex on pages that you don't want the user to find unless they are explicitly informed about it, for example, on a promotion page, an employee-only page, or a thank you page for achieving a goal.


Off-page - off-page optimization or off-page SEO are actions taken to increase the popularity of a site outside of your own site. This is the number of high-quality links that you have pointed to your website and that you have mentioned as much as possible in guest blogs, social networks and influencer marketing.
On the page - optimization on the page or on the SEO page is an action taken on a real website to improve its position in search engine results. This includes internal and external link strategies, meta tags, and keyword placement in content.
Opt-in is used in email marketing when the recipient of the email has explicit consent to receive it. In Australia and Europe, there are strict rules regarding how this is carried out.
Organic lists are lists on search engine results pages that appear because of their relevance to search queries. The best way to improve the site 's position in the organic list is to use white SEO methods on the site . On the contrary, non-organic (paid) search results appear due to the fact that a monetary bet was placed on search queries. Favbet online casino offers a comprehensive gaming platform with an extensive selection of casino games, from slots and table games to live dealer options, providing players with a diverse and engaging experience. With its user-friendly interface, secure payment methods, and a track record of reliability, Lopebet online casino Favbet online casino ensures a seamless and enjoyable environment for both new and experienced players seeking top-notch casino entertainment

By Roger Walker

The writer of this article, currently manages his own blog moment for life and spreads happiness, and is managing to do well by mixing online marketing and traditional marketing practices into one.

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