Fashion is one of the biggest global industries and so it’s no wonder that people have dedicated their lives to looking good, collecting items of clothing and even achieving an entry in the Guinness Book of World Records. So, for all those who can’t wait to find out about the latest trends and update their wardrobes, here are some of the most impressive world records all involving fashion:

Longest Fashion Show – The Blossom Charity in Ipswich, UK staged a fashion show that lasted for a whopping 30 hours! It took place over the 13th and 14th October 2017 and was aimed at raising money and awareness for the charity.

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Most Wins At A Fashion Show – This prestigious record belongs to Alexander McQueen. By 2016, the British designer had won 10 awards at the Fashion Awards since it started in 1984. 10 awards puts McQueen one ahead of the second place designer – Burberry. For your own new designer duds, consider Mens Mish Mash Clothes from a site like https://www.louisboyd.co.uk/clothing/brand/mish-mash.html

Biggest Fashion Retail Store – The biggest retail store is not found in America but in Birmingham, England. The Primark Store in Birmingham’s Pavilion measures 14,761 metres squared when it was measured in April 2019. Now, that’s a lot of clothing aisles to get lost in!

Longest Fashion Shoes – Pointed toe shoe styles first began to appear in the 11th century and were known as Pike shoes. By the 15th century, the styles were at quite ridiculous lengths. They were also known as poulaines or crackowes and could reach 18 inches!

Biggest Fashion Show Audience – On 18th May 2000, the Victoria Secret Fashion Show achieved an audience of over 2 million people who logged onto their website to watch. The show was hosted by Elton John and Elizabeth Taylor and raised more than $2 million for an AIDS charity.

Largest Photo Shoot – Organised by Lunav Events in April 2019 at Marina Bay Sands, Singapore 320 people were part of a photo shoot. The event was staged to promote the company’s summer clothing collection.

Most Fashion Models In One Show – In February 2020, Imaginative Fashion in Spain organised a fashion show with 421 models. The show took place in Madrid and the same show also achieved another record breaking entry in the Guinness Book of World Records – that of most nationalities in a fashion show.

Most Twitter Followers For A Fashion Personality – This record belongs to Kim Kardashian West who had almost 60 million followers as of April 2018. This makes her the most popular fashion personality on the social media platform and 12th highest for followers overall.

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Most Wins Of Model Of The Year At Fashion Awards – This enviable record belongs to Kate Moss, the British model who has won more awards than any other model since the inception of the awards in 1984. Moss has won 6 times since 1996 and has featured on the cover of Vogue magazine more than any other model.

By Roger Walker

The writer of this article, currently manages his own blog moment for life and spreads happiness, and is managing to do well by mixing online marketing and traditional marketing practices into one.

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