There’s a lot to know about the college application process. The first thing to take note of is that applying to college requires a pretty hefty amount of research. However, there are a few things you should know right off the bat before you jump into it all. Here are 5 things you should know about college admissions. Read More
It will have happened more or less everyone to park the beloved car carelessly under a balcony or near a building site engaged in painting jobs. We find it marked by unsightly spots of paint in the unpleasant appearance, irreparably damage the color, deteriorating it with time. In an attempt to get rid of them, there is the risk of further scratching the frame and causing greater damage, which will require the complete repainting of the bodywork with considerable costs to bear. Read More
It seems like every year there are new trends emerging in the fitness world, and while some are fads (Shake Weight?) and other attract fanatics (CrossFit, P90X, and so on), most people are on the lookout for exercise regimens that are sustainable, fun, and affordable. And the emerging fitness trends for 2019 seem to focus on these principles, appealing to a wide range of practitioners with options that can work into any schedule and budget. Here are just a few of the trends that look to be the most popular in 2019. Read More
Classic, princess, vintage, boho, modern, rustic … There are as many types of the bride as women exist. Even so, each one’s style is something so personal that generalizing is not always the best option. For this reason, there are original brides who, on their big day, opt for the slutty wedding dress. Read More
The slow and deep voice of Whoopi Goldberg is enough to fill any space. This was demonstrated both in a small room full of captivated journalists and on the wide stage of the Verona Philharmonic Theater, where he presented last Tuesday the Pirelli 2020 calendar before about 500 guests. The actress of films like The Purple Color (1985), Ghost (1990), Sister Act (1992) or The Lion King(1994) is not easy to typecast. She is also a humorist, producer, screenwriter, singer, writer and political activist. Goldberg is already a great grandmother. She has claimed these days in the city of Juliet, the right of women to be and do what they want. Read More
It’s easy to get in the weeds of day-to-day business operations and lose sight of the big picture: what your company stands for and why you do what you do. That’s your brand, and if your brand is in sync with your business, it’s a powerful combination that builds customer engagement and helps deliver winning strategies.
Develop Brand Values and Live by Them
Unless you’re a one-person company, it’s extremely tough for the whole company to know and internalise brand values unless they’re written down. So write them down. Think about why your business exists, what it stands for, what sets it apart from others doing the same thing, and why a customer should choose you instead of one of those competitors. It can be difficult to articulate your values clearly and concisely, which is why a brand strategy agency can be invaluable.
The next step is to make sure everyone in the company understands, believes in and acts on the values. If they don’t, then either the values need to be communicated more clearly or there are obstacles that stop people putting them into practice. You’ll need to identify these and remove them. Really Helpful Marketing are a brand strategy agency who can help with this, but there are many others too.
Check Your Business Matches Your Brand
A lot of businesses make the mistake of thinking their brand values are for internal use only. They’re half right: you don’t necessarily want to show every customer a bullet point list of your values, but you do need to make sure that your products, communications and the way you treat your customers all reflect your brand values. Customers buy into a brand at least as much as they buy into a product. You can’t have a personal relationship with a vacuum cleaner, but you can with a company that exists to change your life through being authentic and cutting-edge.
A brand strategy agency can be a big help here too. Someone outside the company will always be better positioned to tell you how you come across to customers.
Business strategy plays into this as well. For example, you need to target customers who actually want to buy into your brand.
None of these processes is easy, but they’re steps to a healthy brand and a stronger business.