Even with AI search taking over, pay-per-click advertising remains one of the most effective ways for businesses to reach target audiences and drive measurable results.
But understanding the basics of PPC isn’t always easy, so we’ve answered six of the most common FAQs.
1. What Is PPC Advertising?
PPC is a digital advertising model whereby you pay each time a person clicks on your ad. It’s commonly found on platforms like Google Ads and social media to drive traffic and conversions.
2. How Much Does PPC Cost?
PPC costs vary depending on your industry, competition, keywords, and bidding strategy. You can set your own budget, making PPC flexible for all types and sizes of businesses.
If a PPC agency near me is on your search list, agencies like https://www.nettl.com/uk/ppc-agency-near-me offer a range of services at varying rates.
3. How Do I Choose the Right Keywords?
Effective keyword selection involves balancing search volume, competition, and user intent. Tools like Google Keyword Planner can help identify opportunities that align with your goals.
4. What Is a Quality Score?
Your Quality Score is Google’s rating of your keywords, ads, and landing pages. A higher score can lower your cost per click and improve your ad placement.
5. What Metrics Should I Track?
Key metrics include click-through rate, cost per click, conversion rate, and return on ad spend.
6. How Long Does It Take to See PPC Results?
Most PPC campaigns show initial insights within the first few days, but trends usually become clear within 30-60 days. This gives you time to optimise them.