When you’re serious about building your business, you need solid marketing strategies that achieve real results. With that in mind, here are five key marketing strategies to prioritise:
1. Social Media Marketing
Social media is a fantastic tool for marketing as it’s where your audience is – inevitably – at! What’s more, it’s free to develop your branded channels and gives plenty of options for engaging content, integration with your other channels, and targeted advertising. Most marketing strategy consultants will suggest starting small and building your social media presence over time.
2. Email Marketing
Another superb channel for marketing, emails are still largely read and they are a great way to engage with your customer base. Working with marketing strategy consultants, you can create powerful messages that will resonate with your target audience and increase conversions with a ready click-through.
3. Co-Branding or Affiliation Marketing
Collaborate with a complementary brand and you can co-create a marketing campaign that plays to both of your strengths, builds sales, and appeals to your shared marketplace. Examples of this could be a home floristry delivery service partnering with a tea or chocolate baked brownie brand for co-created seasonal delivery boxes
- BloggingBlogging is still a powerful way of driving traffic to your website and internet users still very much read blogs! Blogging is a low-cost way to build your SEO, increase organic searches and engage with your audience to bring them relevant and high-value content that builds loyalty and sales.
5. Video
This form of marketing is growing and increasingly takes centre stage for digital marketing, especially for younger audiences who have grown up with video as their shared medium for any kind of promotion or explainer. Videos can be low-cost and quick to create and can be a great way to get messages to audiences in a shareable way.
These marketing channels should definitely be considered for any brand’s marketing strategy as a way to achieve those all-important KPIs and ROI. Remember to track the results to see which ones work best for your brand and deliver the best returns.