In a digital age that overloads us with content in all formats, the Google-backed project for accelerated mobile pages (AMP) is paving the way for articles that load up to ten times faster, are easily accessible and offer engaging browsing. This project aims to combat short attention spans in mobile users.
Grabbing Your Attention
Over the past few years, mobile has become the main way most of us access the internet. AMP will deliver a platform that’s designed with speed and accessibility in mind. As Google is so focused on providing these two advantages to users that it can be safely assumed that sites with AMP tags will rank above those without.
Mobile optimisation is one of the most significant determinants of where in search engine results a page is likely to be placed. Meanwhile, page loading speed is responsible for the loss of around 40% of users after a waiting time of only six seconds.
AMP aims to tackle both elements, providing users with high-ranking, fast-loading pages for mobile. Designing search-engine-optimised web pages is just one of the services offered by companies such as https://www.website-express.co.uk/service/drupal-design-development-agency who are a Drupal Design Agency
What Is AMP?
Accelerated mobile pages strip back the presentation of web content, making it more engaging and easier to read. AMP utilises a specific and simplified type of HTML, while JavaScript is absent; this pares the page back, meaning articles appear faster and use less battery power.
According to the BBC, this new technology may discourage the use of ad-blocking plug-ins, as Google will not allow pop-ups and banners to interfere with users’ reading experience. This new technology is already being utilised by companies such as Twitter and LinkedIn.
How Does AMP Combat Short Attention Spans?
Many media companies believe mobile users’ attention can be lost in just a few seconds. AMP instantly improves web browsing for mobile users. Speed results in more engaged readers, higher page and ad views and the greater likelihood of both sharing and returning.
The almost instant download of news stories, social media click-bait and readable articles thanks to AMP is good news for companies, as it will prevent readers from clicking away. They’re also more likely to return to the search engine as a result of noticeably faster load times.
Eleena Timmons 
Roman Cyrus